Non-Starter? Rediscover the Swiss Consumer

Dear members,

At this month's session, we will explore some of the typical reasons causing entrepreneurs and business professionals to struggle to achieve their business ambitions in Switzerland.

Naturally, some of the challenges that exist in almost any other economically advanced nation are also present in Confoederatio Helvetica.

However, it is noteworthy that non-European companies continue to use Switzerland as a test marketing ground before entering the broader European market.

The high purchasing power per capita, sophisticated consumer base, and relatively open and well-regulated economy make Switzerland an attractive "pilot" territory.

This approach has helped companies and executives learn at comparatively low cost the cultural diversity, complexity and unique characteristics of the European consumers, using Switzerland as a microcosm of future target markets like Germany, France, Italy, and Scandinavia.

The aim is to examine these learnings and identify ways to enhance our Swiss market approach, thereby increasing our chances of business success.

Join us at this session to share perspectives and experiences whilst having fun with like-minded entrepreneurs and business professionals!

As always, Ruby Claire is hosting us free of charge, so could you please order one beverage from the bar as a modest gesture of thanks to our host?

Thank you!